Cultivate new competitive advantages in digital trade

Release time : 2026-02-24

The Central Economic Work Conference held at the end of 2025 proposed to encourage and support service exports, and actively develop digital trade and green trade. Digital trade is an important component of the digital economy. Since the 18th National Congress of the Communist Party of China, China has strengthened the top-level design of digital trade, and digital trade has flourished. New business models and new forms of innovation have emerged continuously, and the development vitality has increasingly been demonstrated.

Currently, digital trade has become a new trend in international trade development and a new growth point for the world economy. Against the backdrop of the accelerated evolution of the new round of technological revolution and industrial transformation, global digital trade development has presented a series of new changes.

Digital technologies are deeply promoting the intelligence of trade. The integration of artificial intelligence, blockchain, and the Internet of Things with the entire trade chain is accelerating, giving rise to new business models such as digital finance, cloud outsourcing, and intelligent supply chains, and enhancing the intelligence and personalization levels and efficiency of trade. The concept of greenness and sustainability has been deeply integrated into the development of digital trade. More and more countries emphasize the rational use of resources and protection of the environment in trade activities, and greenness has become a new driving force for promoting innovation and structural upgrading of foreign trade products. The green development of digital trade, including the empowerment of traditional industries with digital technologies for emission reduction and the low-carbon nature of digital products and services themselves, has increasingly become an international consensus. Integration continues to expand the boundaries of digital trade. Digital trade is a new business model where digital technologies and international trade are deeply integrated, expanding to broader fields such as research and design, remote medical care, online education, and industrial internet platform services, and significantly improving the tradability of services. Data has become a measurable, tradable, and value-added new asset.

The international competition focus of digital trade is increasingly extending to aspects such as cross-border data flow, the application of artificial intelligence, rules and systems. It has entered the stage of "technology - rules - governance" in an ecological competitive model. Building a digital governance ecosystem with development vitality and safe controllability has become the key to winning strategic initiative. China's digital trade scale ranks among the world's top, and promoting innovation and development requires a systematic review of strengths and weaknesses.

China has obvious advantages in developing digital trade. On the one hand, it has the world's leading digital infrastructure, a vibrant digital consumer market, and a complete industrial system. This provides rich application scenarios for digital technologies, continuously generates high-quality data resources, and helps accelerate technological iteration and business model innovation. On the other hand, it has a complete and responsive manufacturing supply chain system, a leading e-commerce and mobile payment application ecosystem, and a number of platform enterprises with international competitiveness. The efficient connection of digital platforms, cross-border logistics, mobile payments, etc., forms a digitalized collaborative innovation effect from design, production to marketing and performance, and creates a rich demand for digital trade in the industrial digitalization process.

It should also be noted that the shortcomings and weak points of China's innovative development in digital trade also urgently need to be addressed. For example, there is still an external dependence on digital trade underlying technologies such as high-end chips, industrial design software, and basic algorithms, which restricts the industry's advancement to the high-end of the value chain. Another example is that the competitiveness of business entities is not strong, and the export capacity of knowledge-intensive professional services is relatively weak. Another example is that the approval process for data export is long and the compliance costs are high, and the institutional openness level for data cross-border flow needs to be improved. In addition, the influence in global digital trade rules, technical standards formulation, and digital tax, algorithm governance, data flow, etc. is not in line with the scale of digital trade, and the voice in these issues is still weak. It is necessary to enhance the ability to formulate international digital rules.


close

Post Your Needs Information