How to understand and promote the innovative development of digital trade

Release time : 2026-01-13

In recent years, China's digital trade has developed rapidly, becoming one of the "three major pillars" of building a trade powerhouse along with goods trade and service trade. In terms of development scale, the scale of digital delivery services (including digital product trade, digital service trade, digital technology trade and data trade, etc.) for import and export in 2024 reached 2.9 trillion yuan, with a year-on-year growth of 6.5%; the total import and export volume of cross-border e-commerce (mainly referring to digital ordering trade) reached 2.7 trillion yuan, with a year-on-year growth of 14%. From the perspective of specific fields, a large number of digital products such as digital films and games are widely popular worldwide, digital technology trade such as artificial intelligence and cloud services is steadily developing, the growth momentum of digital service trade such as internet platform services is emerging, and the status of data trade hub is gradually becoming prominent. From the perspective of industrial foundation, China's digital economy scale ranks second in the world, the consumption market has huge potential, and the application scenarios of digital technologies are increasingly rich, providing strong support for the development of digital trade.

Meanwhile, China's digital trade development also faces some problems and challenges, such as the need to enhance the openness level of the digital service market, the need to improve the digital governance system, and the fragmentation of international digital trade rules. To innovate and develop digital trade, efforts can be focused on the following four aspects. 

First, expand the opening-up of the digital sector. Relax market access in the digital field, improve the pre-access national treatment plus negative list management model, promote orderly expansion of openness in areas such as telecommunications, internet, and culture, and encourage foreign investors to increase their investment in the digital sector. Deeply eliminate barriers to market access, improve the convenience of foreign-invested enterprises in the digital trade sector for investment and operation within the country. Promote and regulate cross-border data flow, improve the data export security management system, clearly define the data security boundaries, and properly control the degree to ensure a balance between development and security. On the premise of ensuring the security of important data and personal information, establish an efficient and convenient data cross-border flow mechanism. 

Second, develop new forms and models of digital trade. Actively promote digital product trade, enhance the innovation of digital application scenarios and models, improve the quality and level of digital content production, cultivate and expand cross-border digital delivery channels, and expand exports in areas such as digital films, digital animation, online games, and online literature. Continuously optimize digital service trade, promote the innovative development of digital finance, online education, remote medical services, and professional services, etc. Vigorously develop digital technology trade, strengthen key core technology innovation, and accelerate foreign trade in areas such as communication, Internet of Things, cloud computing, artificial intelligence, blockchain, and satellite navigation. Promote high-quality development of digital subscription trade, support the development of "cross-border e-commerce + industrial clusters". Continuously expand the number of digital trade operators, cultivate leading digital trade enterprises with strong innovation capabilities and small and medium-sized digital trade enterprises with unique competitive advantages. 

Thirdly, build a high-level open platform for digital trade. Initiate the construction of national digital trade demonstration zones, benchmark against high-standard international economic and trade rules, and create a digital trade cluster development hub with higher openness, more flexible institutional innovation, better business environment, and stronger leading role. Strengthen and optimize the national digital service export base, enhance the competitiveness of digital service exports. Construct service outsourcing demonstration cities with high standards, and promote the digital and high-end transformation and upgrading of service outsourcing. Better leverage the role of various exhibitions, and turn the Global Digital Trade Expo into a global brand exhibition. Expand digital trade cooperation channels by relying on the China International Import Expo, the China International Fair for Trade in Services, and other events. 

Fourth, deepen international cooperation in digital trade. Actively participate in the formulation of various multilateral, bilateral and regional digital trade-related rules, creating an open, fair, just and non-discriminatory digital development environment. Accelerate the process of regional and bilateral trade and investment agreements, and actively pursue membership in the Digital Economy Partnership Agreement. Strengthen digital trade cooperation with ASEAN countries, Central Asian countries, BRICS countries, and member states of the Shanghai Cooperation Organization, and expand the "circle of friends" in digital trade.

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