The new trend of China's digital economy "going overseas": small and medium-sized enterprises emerge

Release time : 2022-11-28

According to a recent report on the trend of Chinese enterprises going to the cloud and going to sea, China's going to the sea related to the digital economy is expanding from "digital going to the sea" to "digital going to the sea". Among the enterprises planning to go to sea, small and medium-sized enterprises have shown strong willingness to go to sea.

It is revealed that honeycomb energy has invested 2.4 billion US dollars to build a super factory in Germany, with an annual output of 24gwh. According to German media reports, the plant will not only be one of the largest battery plants in Europe after completion.

Anke innovation, which focuses on digital product accessories such as chargers, data cables, Bluetooth headsets and small electronic products, also stands out in overseas tracks. This Chinese enterprise, which sells more than 90% of its products overseas, has more than 100 million users in more than 100 countries and regions around the world. According to the research of Euromonitor information consulting (Shanghai) Co., Ltd., in terms of retail sales, Anke is currently "the world's first digital charging brand".

The overseas development of digital industries, including early Internet social networking, video and short video, Internet tools, etc., has gradually led overseas enterprises in traditional industries to actively use digital technology to carry out all-round digital transformation and innovation of overseas business, achieve product upgrading and brand upgrading overseas, and enhance global competitiveness. Amazon cloud technology released six major trends of China's digital economy going abroad.

——From Europe and America to Africa, Chinese enterprises have blossomed everywhere. 60% of overseas businesses of overseas enterprises have involved more than three continents / regions. Southeast Asia, Europe and North America are still the preferred destinations for Chinese enterprises to go to sea. Meanwhile, emerging regions such as South America, Africa and the Middle East are becoming "new blue oceans" for Chinese enterprises to go to sea.

——From "control" to "wisdom", the strength of going to sea will be further upgraded. Chinese enterprises are going through an upgrading process from labor-intensive and capital intensive product exports to technology driven, innovative thinking and brand LED products, realizing the transformation from quantity to quality; From "China cost" and "China scale" to "China Technology", "China brand" and "China experience" to the world.

——From tradition to new forces, new energy vehicles have opened up new tracks for going to sea. With the wave of electrification sweeping the global automobile industry, both traditional automobile enterprises and new automobile manufacturing forces represented by new energy vehicles are actively deploying overseas in the hope of overtaking at corners.

——From "to C" to "to" B ", the enterprise service field has become a new hotspot. From general-purpose enterprise level services such as enterprise resource planning, customer relationship management, collaborative office and human resources, to specific services required by vertical industries, and then to it applications such as it operation and maintenance management, database and big data analysis, the enterprise service field is becoming a new hotspot for going abroad. Even some overseas enterprises that were originally oriented to the C-end have developed their own experience in serving the C-end customers into new services for the b-end to expand their business to the b-end.

——From "big" to "small", small and medium-sized enterprises have emerged in the sea. Among the enterprises that have gone to sea, large enterprises account for 63%, and small and medium-sized enterprises account for 37%; Among the enterprises that plan to go to sea, 35% are large enterprises and 65% are small and medium-sized enterprises. Small and medium-sized enterprises have shown strong willingness to go to sea.

——From germination to growth, start-ups aim to go out to sea. From games, developer services and SaaS, to hardware / mobile phones, e-commerce and other industries, more and more start-ups are born global. According to Accenture China Unicorn research in 2021, 45% of Unicorn enterprises believe that overseas expansion is crucial, of which 82% plan to expand overseas within 24 months.



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